Fallout from the SolarWinds attack

Some problems have a habit in plain sight; the dripping tap, the wobbly table, the warning light on the dashboard. It takes a catastrophe for these problems to reveal themselves.

It’s almost paradoxical. Whether it’s a flooded bathroom, a ruined dinner party or a roadside pick-up, you were aware of…

Bringing order to a chaotic client

We’ve all been there — or if you haven’t, count yourself lucky.

Email notification. Click. New job.


We’re looking for a brand awareness piece. Professional but provocative. 600 words. Need it on website by tomorrow.

Lots of love,

The Client

Copywriting misconceptions

Copywriting isn’t just about snappy straplines, similies and semicolons…

Deconstructing the #1 AI writing assistant

Great writing, simplified.

That’s Grammarly’s tagline. And having personally used it for a year, I think it’s an accurate statement to make.

Every one of Grammarly’s 30 million users enjoys the benefits of the AI-powered writing assistant. …

Avoiding instrumental convergence with uncertainty

Imagine you’re an astronaut on a mission to Mars. Some of your spaceship’s core functions — temperature regulation, oxygen supply — are managed by an AI system.

Halfway through your mission, you start to sweat. The ship’s heating ducts are on full-blast.

Then you start to feel lightheaded. …

Selling microwaves improves your writing

People don’t care about your writing. Hi. Yes, you. No, there’s no one behind you. I’m looking at you. You.

I don’t care if you’re verified on Twitter. I don’t care if you went to Harvard. …

You have to learn how to learn.

A great drummer has more in common with a great chef than a good drummer. Why? Because learning is a transferable skill.

“People who are playing their A-game in any field have more in common with one another than they do with the B-players in their own field.” Tim Ferriss

Practical tools to respond to vague feedback

Revelations always arrive unannounced. Like true love or extreme diarrhoea, they come when you least expect it, and when they do, they change everything. If I’d planned it, I would have had my revelation while I was summitting Everest, swimming with dolphins, or surveying the swirling, infinite majesty of the…

Michael Caine is a legend. If he’s not blowing the bloody doors off in classics like The Italian Job, you’ll find him helping Batman in blockbusters like The Dark Knight. Clearly, he knows more than a thing or two about making it in a competitive, creative industry.

So, what can…

If I read ‘in these uncertain times’ one more time, I’ll punch a hole in my monitor.

Even at the best of times, life is full of uncertainty. And yes, obviously a global pandemic doesn’t help that. Whether you’re concerned about your health, job security or career, uncertainty can be a huge source of stress.

That’s because stress — the profound, fingernail-biting, hair-losing, sleep-disrupting kind — only…

Writing advice from a New York Times bestselling author.

Search for writing tips on Medium and you’ll find the same themes cropping up time and time again:

  • Rigid writing routines
  • Regimented creative processes
  • Relentless publishing schedules

There’s a lot to be said for discipline. If your singular aim is to grow your audience, these are excellent tips. Discipline helps…

Greg Chapman

➖Professional copywriter ➖Published in The Guardian https://bit.ly/2SOCwQP

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